Fujifilm Graphic Business Commits to South African Market with Open House Event

FUJIFILM South Africa (Pty) Ltd. held an open house on October 1 and 2, 2014 at the Gallagher Convention Centre in South Africa’s Johannesburg, where it presented the latest technologies and solutions spanning over many different fields (commercial printing, newspaper printing and wide-format, among others) and discussed the benefits of employing such technologies and solutions while providing demonstrations.
At the venue, experts from South African distributors of Fujifilm products, including Graphix Supply World (GSW), Ferrostaal and Kemtek, demonstrated the solutions and discussed their specific merits. Solutions that attracted attention, in particular, included the wide-format LED UV inkjet printer Acuity LED 1600, wide-format flatbed platforms Uvistar Pro-8 and Acuity Advance (the fastest growing type of platform in the world), low-chemical plate systems, and Luxel News VMAX, the world’s fastest CTP system for newspapers.
The President of FUJIFILM South Africa (Pty) Ltd. (hereinafter Fujifilm SA) Ryosuke Miki commented on the partnership with our distributors as follows:
“Fujifilm aims to expand throughout Africa. We have formed relationships with fantastic partners such as Kemtek, Ferrostaal and Graphix Supply World. These relationships are helping us to build the company and take the Fujifilm brand to the next level.”
Graham Leeson, Head of European Communications for Graphic Systems at FUJIFILM Europe, spoke about the open house as follows:
“The open house event was the best platform to demonstrate our extensive product range in South Africa and show what these products can achieve, Our products have real benefits for printers, such as the ability to reduce costs and improve efficiencies, and come with a Fujifilm guarantee of high quality. Our key message to the South African market is that we can help printers be more efficient and competitive while helping them to generate additional revenue from other print solutions within our portfolio.”
John Davies, Business Strategy & Marketing Manager, Print Production Workflow Solutions at Fujifilm Graphic Systems Europe, hosted a workflow seminar. He outlined trends and explained the benefits of Fujifilm’s XMF Workflow, XMF Remote and XMF ColorPath. He said that major workflow bottlenecks are: proofing and approval, job submission, colour management, pre-flighting and job ticketing. He said that Fujifilm’s workflow solutions overcome many of these problems by automating print production; maximising efficiency; assisting with printer-client communication; providing easy and consistent colour; using the latest PDF technology and helping to make printers more profitable.
On October 1, Kemtek and Fujifilm SA concluded an exclusive contract on the sales of the Fujifilm CTP plates in South Africa. Kemtek Group MD, Gavin van Rensburg said:
“Kemtek looked for a partner who was making a significant investment in technology for the printing industry and Fujifilm was the ideal company. In turn, they looked for a strong partner such as Kemtek to grow the brand. We are very satisfied with Fujifilm’s long-term investment into the African market. The open event was an opportunity for visitors to see this huge investment. The event also showed that Fujifilm is gaining a strong foothold in the market and it will use the event as a launchpad into the rest of Africa.”