For thousands of years, mankind has used ceramic related products for their household needs. The pottery decoration techniques back then were instrumental in preserving their cultural perceptions and history. Ceramic pottery has an indivisible history with Ancient Indian civilization as well. Even the calendars and astrological events were found recorded on pots with their full vivacity and ancient glory.
Everything has changed.. Yet nothing has changed..
Thousands of years later, we now know that the ceramic printing industry has gained substantial popularity and adopted new printing methods from the days of antiquity to the present day of 21st century. Today, the ceramic industry has proliferated into different business verticals and printing techniques. Job repetition and printing errors have reduced substantially and there is an unprecedented improvement in resolution and high definition.
For centuries, the stamping method was used to print potteries which had its own issues. Decal printing became popular in the 1970s when ceramists started transferring images on the pottery with screen printed decals. This method became very popular due to its ease of application and today, it is one of the most widely used methods for ceramic printing.
What is Ceramic Decal Transfer?
This printing process begins by transferring ceramic ink on
the transfer paper with screen printing process. The transfer is then separated
from the transfer paper by soaking it into water. The transfer is then shifted onto the pottery
surface and burned off at high temperatures to fuse the ink. The process requires very good quality colour
pigments, printing medium, transfer paper and Overcoat.
The ceramic transfer printing or ceramic decal printing is used globally and it is one of the most popular printing methods thanks to its ability to print complex decorations on pottery.
What lies ahead?
A recent report published in Marketwatch (a financial
information website that provides business news, analysis, and stock market
data.) shed some light on global Ceramic Decal Market. According to their study, Global Ceramic
Decal Industry will register 1.5% CAGR in terms of revenue and by 2024, the
global market size will grow appreciably to a sizable figure of $530 million,
from $480 million in 2019.
The Perfect Matt PM inks are widely used for outdoor signage, POP display, decal, automotive dial, graphic overlay (e.g., membrane switches) & vacuum forming. The Perfect Matt PM Ink System includes 12 standard line colours, an extender base and a set of trichromatic (halftone) colours.
These inks have exceptional weathering resistance
when overprinted with Polyplast PY433 EL Overprint Varnish which could increase
it’s outdoor life by five years and
above. The Perfect Matt PM is one of the
most popular product which is highly popular among
Sericol India organized a one day in-house first aid training session on 7th October 2017. The training was carried out by a team of Doctors
from Life Line Institute of First Aid & Emergency Medicine, a Directorate
of Industrial Safety and Health (DISH)
recognized institute. The objective of the training was to promote a
healthy and a safe work environment and
to familiarize employees with various
first aid safety procedures and practices. The one day practical and class room training
covered how to correctly undertake first aid while dealing with potentially
dangerous situations like unconsciousness,
falling from height, burns, injuries, fractures and snake bite. The training
also explained how to perform CPR and ways to examine a serious casualty.
Director, Mr. M.P. Raghav Rao believes that providing first aid training to the employees is a way to celebrate and strengthen the
company’s ongoing commitment to safety . Speaking on this occasion, he said “At
Fujifilm Sericol, safety has been adopted as a core value rather than a simple
priority and that is why we have managed a great work place safety record over
the years. Preventing incidents of occupational ill health and injuries are of
paramount importance to us and it is our core integrated management system
Mr. Chandrakant Deshmukh, Manager-HR, Fujifilm Sericol
India said “We are committed to
ensure zero harm to our employees and it is our standard procedure to give them in- house first aid and fire
fighting training every year. This is for the first time we have invited
Doctor’s from DISH Institute to provide live demonstration of various first
Adam Batting, Technical Manager, FUJIFILM Speciality Ink Systems Ltd. shared his views on UV Screen printing segment and upcoming launch of Fujifilm Sericol’s new Smart UV ink technology at SPI2016 /ASGA India 2016
always been an exciting market for Screen Printing business. In the last
decade, where Screen printing was predominantly carried out by manual printing
processes, Indian Screen printers have come a long way since then. Now there is
an abundance of semi-automatic and automatic Screen printing machines and
Screen printers have their own Screen making setup. There are better Screens
and Squeegees available in the market and recent introduction of UV Screen ink
technology is proving to be a quantum leap forward for Indian Screen printing
my stint in India, I had the
opportunity to visit many customers in Pune, Mumbai, Coimbatore and Tirupur and I could see a
visible shift towards quality and a wide ink portfolio offering to clients. But there were apprehensions as
well. Indian Screen printers often asked me if inkjet printing is an upcoming
threat to the dominance of Screen printing in Indian market.
have seen just recently that digital printing has emerged as a new technology
for textile printing applications. Digital
textile printing is a growing market and will continue to grow as a viable
option for textile Screen printing. It
is no secret that the future of screen printing is moving toward digitalization
with greater speed and having followed Indian Screen printing market closely, I
can say that inkjet printing is gaining good ground in India but I feel versatility
that Screen printing offers, makes it very difficult to replace.
printing is a fantastic technology that is used by many industries with so many
old, new and yet to be discovered applications. It can be used to print on a wide variety of
substrates, including paper, paperboard, plastics, glass, metals, fabrics, and
many other materials. For many years in India, Screen printing has been a
reliable and cost-effective technology for Graphic printing applications but
now it has expanded into various other industrial segments like Membrane
switches, Vehicle graphics, Autodials, Packaging, Garment and non Garment. The
market is expected to grow further as new technologies like UV Screen printing
evolve further for printing applications.
UV Screen printing has been growing strongly in Europe and
in recent years, India
has also shown rapid transition in this field. I believe, there is a strong
growth opportunity in Indian market for UV curing products. Instant curing
properties of UV curing ink have made Screen
printing operations competitive with other printing technologies. UV curing
technology is turning out to be a massive success in India where production speed is a
critical criteria. These inks can make a
big difference to the speed and efficiency of conventional print operations.
When printing multicolor jobs, the second color can be printed almost
immediately. Some new high-production presses can print several colors at once
by passing prints through intermediate UV curing stages. Prints can be handled
and packed for shipping the minute they emerge from the curing unit. No waiting
around for prints to dry, no storage racks to hold drying substrate, and no
bulky heat-drying equipment, UV curing inks can make a big difference to the
speed and efficiency of conventional print operations.
Apart from that, when we compare the advantages of
UV-curable inks, they are indeed more environmentally friendly than
conventional solvent based Screen printing inks. A Screen printing operation
that converts to UV inks can reduce its air-borne emissions dramatically.
Another big advantage of UV inks is that they don’t dry in
the screen. Air-dry inks continue to increase in viscosity as you use them
because the solvents in them continue to evaporate. UV inks do not increase in
viscosity. The result is you don’t have to shut down in the middle of a
production run to clean your screen
Our team at Fujifilm Sericol India has been constantly helping
many Screen printers keeping up with new technologies like UV screen printing.
For many years, our state of the art colour matching lab and R& D center has
been a driving force behind reliable and efficient Screen printing ink delivery
for various segments.
I must also add that our Indian customers have also played a
vital role in our technological innovation. New customer requirements and
feedbacks have constantly driven us to deliver competitive technologies because
of which we are now launching next generation of UV curing ink in Indian market.
The patented Smart UV ink, which we launched in Screen Print India expo 2016,
comes with high gloss and longer outdoor life apart from all the other benefits
of UV inks. We hope to set a
new benchmark in UV screen printing segment with this new addition.
I have a positive outlook for India and I
firmly believe Screen printing will co-exist with other print technologies in
the near future. Technologies will improve which will provide a seamless
process improvements for vast Indian Screen printing segments.
Sericol India won the Safety slogan
award at Inter Industrial Safety Competition, organized by Deccan Chamber of
Commerce Industries and Agriculture, Pune. The company also received first
runners-up award for Safety poem. The awards were handed over by Mr. Vilas
Ghogre, Dy. Director of Directorate of Industrial Safety & Health to Mr.
Rahul Pawar from Fujifilm Sericol India. DCCIA
on this occasion, Mr. M.P. Raghav Rao, Managing Director, Fujifilm Sericol India
said “ We are very excided to receive
these awards. This is a testament to our commitment to safety and well being of
our employees. This is an important recognition for all of our efforts to safety and it will surely motivate
us to maintain a injury free work environment. ”
The All India Printing Ink
Manufacturers Association (AIPIMA) conducted
a one day seminar titled ‘Sustainability in a Constantly Challenging
Business Environment” on 9th February 2018 at Parc Estique Hotel,
Pune. The Seminar was hosted by Fujifilm Sericol India Pvt. Ltd. in association
with Thermofisher Scientific India Pvt
Shri Prabhuji Vamanadeva Das from ISCON, Pune, graced the occasion by delivering an inaugural speech on “Joy of
Alka Verma, Advocate and Patent Attorney
at R.K. Dewan & Co., gave an
insightful presentation on “ Importance of Patents & Trademarks” . She briefed the gathering by sharing global statistical data,
registration process and current trends
on various Patents and also shared some case studies.
Atul Gandhi, Managing Director, Macart , discussed about latest digital
printing technologies like UV printing, Digital Textile printing, corrugated
box printing and Industrial Label
printing in his presentation titled
“Trends in Digital Technologies”.
by Mr. Atul Gandhi’s presentation, Dr,. Gokulakrishnan Srinivasan , General
Manager, Thermo Fischer Scientific discussed different ways to differentiate
non identical polymers in his presentation titled “Spectroscopy analysis on
Polymers & Inks”. He described the
applications and benefits of using instruments like FTIR spectroscopy, TGA-IR,
DSC and UV Spectrophotometer in Polymer Characterization.
Speaking on this occasion, Mr. M.P. Raghav Rao, Managing Director, Fujifilm
said, “ It was an excellent technical
seminar that featured speakers from different part of the business which addressed
latest trending printing technologies , patents and material characterization.
It was also a privilege to have Prabhuji Vamanadeva Das at the seminar ”
–Fujifilm Sericol India, a leading manufacturer of high quality Screen, Wide Format, Narrow Web and Sheet-Fed Offset ink, has been recognized as one of the top companies in Micro, Small & Medium Enterprise sector (MSMEs) at AIPIMA Award Night, organized by All India Printing Ink Manufacturer’s Association. The Excellence Award in MSME sector was received by Mr. M.P. Raghav Rao, Managing Director, Fujifilm Sericol India.
is a great honor to receive this award”, said Mr. Rao “ This is an
acknowledgment of all the talented and committed people at Fujifilm Sericol and
many dedicated and discerning clients whom
I have been fortunate enough to work with over the past few years. This award is a testament to Fujifilm
Sericol’s incredible growth and our strong focus on innovation and technology.’’
Fujifilm Corporation (President: Shigehiro Nakajima) has established the internal guideline for the calculation of its water footprint (*1) for quantitatively assessing the amount of water consumed throughout a product’s lifecycle from procurement/manufacturing to sales and disposal. The move complements the existing efforts to mitigate CO2 emissions, and reflects the company’s active initiative for environmentally-conscious product development, impact assessment and information disclosure in respect to water resources.
In recent years, the world has been experiencing, with increasing severity, water shortages and concerns around water pollution. Europe is moving towards including the issue of water resource depletion in the Environmental Footprint (*2), a set of pilot guidelines for assessing the environmental impacts of the product over their lifecycle. With an international standard (ISO) on the environmental impact calculation method for water to be released in early 2015, there is a global demand for impact assessment and information disclosure with respect to water resources.
Supporting this social trend early on, Fujifilm began exploring methods for calculating water footprint precociously and has compiled its findings into this guideline.
Fujifilm applies the “Design for Environment” rule when designing and developing all products. It quantitatively and objectively assesses the environmental impact of CO2 emissions throughout each product’s lifecycle. This guideline for the calculation of water footprint sets out the approach and specific methodology for calculating the amount of water consumption over the product’s lifecycle, based on the procedure for calculating CO2 lifecycle assessment as defined in the “Design for Environment” rule. It encompasses not only “quantity” but also “quality” of water (pollution level), which will be clarified in the process of international standardization. The new guideline incorporates specific cases of products and services, making it easy for product developers to adopt the guideline.
Fujifilm will make use of this guideline to promote worldwide “visualization” of the environmental impact with respect to water resources over the lifecycle of products. The company will carry out environmentally-conscious product development, including material procurement by considering “water stressed areas” (*3), promoting proactive initiatives on the sustainable use and protection of limited water resources.
The Fujifilm Group launched the mid-term CSR program “Sustainable Value Plan 2016” in FY2014, outlining business goals for resolving social issues, with the aim of contributing to “sustainable social development”. Defining “response to water issues” and “securing water resources” as important social issues, the plan lists the goals of “reducing and the restriction of water pollution through the development of highly functional materials” and “maintaining unit water consumption (amount of water used per sales) at the FY2013 level”. In order to achieve these goals, the company will utilize the new guideline and promote environmentally-conscious product development in terms of water resources, making an active contribution to the sustainable development of society, which is the most important challenge the Earth faces in the 21st century.